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Documentary film “BRILLO BOX (3¢ OFF)”, featuring Idelle Weber’s work, debuts on August 7

Idelle Weber’s pop and photorealist work is highlighted on Lisanne Skyler’s new documentary film “BRILLO BOX (3¢ OFF)”. Blending a humorous family narrative with Pop Art history, and debuting the week of Warhol’s 89th birthday, BRILLO BOX (3¢ OFF) follows this iconic work as it makes its way from a New York family’s living room to the contemporary global art market, exploring the ephemeral nature of art and value, and the decisions that shape a family’s history. An official selection of the 54th New York Film Festival, the documentary debuts MONDAY, AUG. 7 (10:00-10:40 p.m. ET/PT), exclusively on HBO.

Originally selling for $200, a yellow Brillo Box emblazoned with a “3¢ OFF” burst was purchased for $1,000 from the OK Harris Gallery in New York in 1969 by Martin and Rita Skyler. Looking to add value to his acquisition, Martin Skyler persuaded gallery owner Ivan Karp to get Warhol to sign the bottom of the piece, which was not Warhol’s customary practice at the time.

Parents of an infant daughter, Lisanne, the Skylers spent two years with the Brillo Box, which Martin placed inside Plexiglas to prevent damage. Looking for fresh art to augment their collection, he decided to trade the Brillo Box for a drawing by abstract artist Peter Young in 1971. Forty years after the Skylers sold their Brillo Box, Lisanne Skyler, now a filmmaker, learned it was going to be auctioned in New York at Christie’s. She filmed the auction, and, combining that footage with archival video, reenactments and interviews with her parents and contemporary art world figures, began to reconstruct her family’s Brillo Box history.